The Concept:

• Provides the end user with quality information of indefinite quantity.
• Interactive photographs replicate the reality of the subject as it would, could and should be seen in person.
• Simplicity of the user friendly menus belies the inbuilt interactive complexities
• Seamlessly blend the various media formats into the one resource
• The photo is the primary resource supported by text and where required video and panoramic photos.
• End user with total control instead of being locked in to view.
• Replaces the paper resource of brochures and catalogues with an interactive resource with active links to selected web sites.
• It is a personal copy - no need for constant downloads using up valuable data limits.
• It is a permanent copy where all editing, layout and formatting has been completed and files saved.
• It has indefinite longevity where the information cannot be lost with computer upgrades, crashes, lost or stolen equipment.
• Being an offline resource it can be carried to any location for use on any computer without the requirement for an Internet connection, unless the use of a supplied link is needed for additional or peripheral information from a designated web site.

The Resource:

The Interactive PIBO uses the business card usb because;

• It provides a good surface for printed information.
• The right size to carry  in a pocket without the possibility in being lost.
• Easily plugs into a computer.
• Can be carried to other locations and used on other computers to share information.
• The information can be easily updated.
• Only purchase what is needed.
• Primarily for offline use, but also has hyperlinks for online use for updated information.
• Provides a one on one personal contact with the user.
• A user friendly guide to connect to specific websites.

Specifications:

• The primary file is a .exe file for use on Windows computers.
• A converted .swf Adobe Flash file for use on Macs. In some cases the .swf file can be viewed on Android Tablets with higher processors.
• The PIBO resource screen size is fixed to a dimension of 1024  x 768 to maximise the benefit in showing the details on the photograph and therefore is not suitable for use on the smart phones.
• As Adobe Flash is required the PIBO it is not suitable for use on iPads.